Blumelo Privacy Policy

MERVIO PTE. LTD. and its affiliated companies (hereinafter referred to as “Blumelo” or “we”) understand the importance of your personal information and value your trust. We are committed to protecting your personal information in compliance with legal and regulatory requirements, as well as industry practices. To this end, we have developed this Privacy Policy (hereinafter referred to as “this Policy”) to help you fully understand how we process and protect your personal information when you download, install, activate, browse, register, log in, or use our products and/or services (collectively referred to as “using our products and/or services”). We encourage you to carefully read and fully understand the entire Policy and, if necessary, make choices based on its guidance. For any technical terms mentioned in this Policy, we aim to explain them as concisely as possible to aid your understanding.

This Policy applies to all devices, websites, applications, and other platforms that reference or link to this Privacy Policy while you use our products and/or services. If a specific device, website, or application has a separate privacy policy, that specific privacy policy will take precedence. For areas not covered by the separate privacy policy, the contents of this Privacy Policy will apply.

You should carefully read and fully understand this Blumelo Privacy Policy before using our products and/or services. If you disagree with its contents, your use of our products and/or services may be affected, and the intended service outcomes may not be achieved. In such cases, you should immediately stop accessing or using our products and/or services. Your use or continued use of our products and/or services indicates that you fully understand and agree to all the terms of this Blumelo Privacy Policy (including its updated versions).

We have emphasized clauses that may have significant implications for your rights using bold or underlined text. Both parties agree that these clauses do not fall under the applicable laws, which relates to clauses that exempt or limit liability, increase the responsibilities of the other party, or restrict the main rights of the other party. You and Blumelo acknowledge the legality and validity of such terms, and you agree not to claim they are illegal or invalid on the grounds of inadequate notification.

This Privacy Policy has been designed with your needs in mind to ensure that you fully understand how we collect and use personal information while maintaining control over the information you provide us. Unless otherwise stipulated by the laws applicable to your region, “personal information” under this Privacy Policy refers to data that can identify a specific individual either directly or when combined with other information. We will strictly follow this Privacy Policy when using such information.

If you have any questions or concerns while reading this Blumelo Privacy Policy, we provide multiple feedback channels for you to reach out to us. Please refer to the “How to Contact Us” section of this Policy for details, and we will respond promptly.

This Privacy Policy Will Help You Understand the Following:

1. Scope and Definitions of This Privacy Policy
2. How We Collect and Use Your Personal Information
3. How We Use Cookies and Similar Technologies
4. How We Share, Transfer, and Disclose Your Personal Information
5. Your Control Over Your Personal Information
6. How We Store and Protect Your Personal Information
7. Protection of Minors
8. Updates to This Privacy Policy
9. How to Contact Us
10. Miscellaneous

What Information Do We Collect and How Do We Use It?

When you use our websites, products, application platforms, and/or services, we may need to collect and use your personal information in the following two cases:

1. Essential Information for Basic Features
   To enable the basic functionality of our websites, products, and application platforms, you are required to authorize us to collect and use necessary information. If you choose not to provide this information, you may be unable to use these basic features.
2. Optional Information for Additional Features
   To enable additional features of our websites, products, and application platforms, you can choose to authorize us to collect and use certain information. If you choose not to provide this information, the related additional features may not function properly, or their effectiveness may be limited, but your use of basic functionality will not be affected.

You understand and agree that this information includes:

1. Information You Provide to Us or Upload

This includes, for example:
Your name, nickname, country/region, Union ID, Open ID, gender, birthday, phone number, email address, Blumelo account, Xiaomi account, delivery address, password security information, data from third-party applications or devices connected to our platforms, account and configuration details created on our platforms, messages or feedback sent, and devices added.

2. Device or SIM Card-Related Information

This includes:

• IMEI number, IMSI number, device manufacturer, device model, device identifier, operating system, application platform version, language settings, Wi-Fi information, screen size and resolution, and carrier information.
• For devices linked to your account on our platforms, we may also collect their MAC address, DID (Device Identifier), network status (IP/network signal), and firmware version.

3. Location Information (Specific Services/Features Only)

This includes:

• Region and country codes, city codes, mobile network codes, mobile country codes, regional names, time zones, and language settings. This data helps us check inventory availability in your area, calculate distances to service centers, or assist you in quickly selecting your current address when adding or modifying it.
• You can disable location services for specific applications on your device through the settings menu (Settings > Permissions).

4. Log Information

This includes:

• Data related to your use of certain features, mobile apps, and websites, such as anonymous identifiers, IP addresses, network request details, temporary message history, system logs, and crash information.

5. Order Information on Our Application Platform

This includes:

• Recipient name, delivery address, phone number, order number, purchased products or services, payment amounts, and payment methods.

6. Personalized Recommendations

To provide personalized product recommendations, we may collect relevant data to display products, advertisements, or services of interest to you or suggest items you may be searching for. This may involve collecting browsing, order, shopping cart, and wishlist data. For more details, refer to the “Your Rights” section below.

7. Home Customization Services

If you purchase home customization services, we may collect:

• Home address, name, phone number (for scheduling visits), and details about your home (e.g., layout, condition, and budget) to create a tailored plan. Orders may include installation addresses, which might be your residential address.

8. Non-Personal Information

We may also collect information that cannot identify a specific individual (non-personal information), such as statistical data generated while using our services, anonymized or de-identified data, and technical information (e.g., session data, page visit duration, device-related events).

• The purpose of collecting such data is to improve our services. Aggregated data is treated as non-personal information unless combined with personal information, in which case it will be handled as personal information during that period.

How We Use Your Personal Information

We may use your personal information for the following purposes:

• To provide, process, maintain, improve, and develop our products and/or services, including those provided through devices or our application platforms.
• To assist with user identification and verification to protect the legitimate interests of users and services within the necessary scope.
• To communicate with you regarding your devices, services, or general inquiries (e.g., updates, firmware/software upgrades, customer support, notifications).
• To conduct marketing activities, such as providing promotional materials and updates (see details in the “Your Rights” section below).
• To handle your inquiries or requests, such as processing corrections to your personal information.
• To store and maintain information related to you for business operations or to comply with applicable legal requirements.
• For other purposes with your explicit consent.

Below are more detailed examples of how we may use your information (including personal information):

1. Creating Your Blumelo Account

The personal information collected during the creation of an account through our website or applications is used to set up your personal account and profile.

2. Providing Location-Based Services

When using our applications and connected Blumelo devices, we may use location information to determine your device’s time zone, ensure accurate time display, and enable region-specific services. You can disable location services for individual applications at any time in your device’s settings (Settings > Permissions).

3. Device Connectivity

To connect Blumelo devices via our applications, we verify the device’s authenticity using factory MAC and DID information. When connecting devices to a network, you may need to provide the Wi-Fi name and password. This information is used solely for network setup, encrypted, and stored locally on the device—it is not uploaded to our servers. Additionally, we may analyze IP and network signals to ensure optimal network connectivity for your device.

4. Displaying Device Status

You can remotely view your device’s operational status to stay informed about its performance.

5. Processing Your Orders

We use order-related information (e.g., recipient name, delivery address, phone number) to process purchases and provide after-sales services, including customer support and logistics.

6. Setting Up Automation Tasks

Device configuration information (based on the features of the devices you add) may be used to create personalized automation tasks.

7. Push Notification Services

Account and IMEI information may be used to send device notifications. You can disable push notifications at any time by adjusting your preferences in the “Message Settings” section.

8. Verifying User Identity

Blumelo uses account information to verify users’ identities, protecting the legitimate rights and interests of users and the service.

9. Collecting User Feedback

Feedback provided by you is invaluable for improving our services. Blumelo may contact you using your personal information and keep a record of your feedback.

10. Sending Notifications

We may use your personal information to send important notifications, such as alerts about device malfunctions, custom notifications based on your connected devices, or updates to the User Agreement, Privacy Policy, or platform rules.

11. Accessing Device Features

We may access certain device features (e.g., Wi-Fi network status) to enable application functionality and interaction. You can revoke access permissions at any time in your device’s settings.

How We Use Cookies and Similar Technologies

To ensure the proper functioning of our website, we may store small data files known as cookies on your computer or mobile device. Cookies are plain text files saved by a web server and can only be retrieved or read by the server that created them. Each cookie is unique to your browser or mobile application and typically contains an identifier, site name, and numbers or characters.

Cookies enable websites to:

• Store user preferences (e.g., language, font size) for a seamless experience.
• Remember user sessions (session cookies) or enable multiple visits (persistent cookies).

Without cookies, websites may treat you as a new visitor during every session, requiring you to reconfigure your settings or log in repeatedly.

We use cookies for purposes similar to most websites: to improve user experience. For example, cookies allow us to store settings and preferences for a better browsing experience. You can manage or delete cookies based on your preferences (see AboutCookies.org for details). However, blocking cookies may limit functionality, requiring you to adjust settings each time you visit our site.

Other Similar Technologies

We also use other technologies like web beacons and pixel tags:

• Web Beacons: Small transparent images embedded in websites or emails. They help us track user interactions (e.g., whether emails were opened) to understand user preferences and improve services.
• Pixel Tags: Embedded in emails to determine if messages have been opened.

You can unsubscribe from our emails if you do not want to be tracked in this manner.

By using our websites, you agree to our use of cookies, web beacons, and pixel tags as described above.

Who We Share Your Information With

We do not sell your personal information to any third party.

We also do not share your personal information with business partners for direct marketing purposes without your explicit consent. In compliance with local data protection laws, we will only use your name, phone number, email address, Blumelo account, or IMEI number to provide promotional materials for Blumelo and its partners (e.g., regarding network services, mobile applications, or Blumelo products) if you have explicitly agreed to or not objected through a clear affirmative action. If you no longer wish to receive certain types of emails, you can unsubscribe via the link provided at the bottom of these emails.

Sharing Personal Information

You agree that we may process your personal information for the purposes described in this privacy policy and share reasonable and necessary information with our affiliates (involved in communication, social media, technology, or cloud services) and the following third-party service providers:

1. Location Service Providers
   • Device identifiers may be shared to provide accurate location-based services.
2. Payment Service Providers
   • Third-party providers, such as Alipay and WeChat Pay, may receive order numbers and other necessary details to process payments.
3. Third-Party Merchants
   • For products or services offered by third-party merchants on the Blumelo platform, order information may be shared to facilitate transactions and provide after-sales services.
4. Logistics Service Providers
   • Order information (e.g., order number) may be shared with logistics providers to deliver purchased goods or services.
5. Customer Support and After-Sales Service Providers
   • Relevant information (e.g., order numbers) may be shared with service providers to offer customer support or after-sales assistance.
6. Transaction Security and Risk Control Providers
   • To ensure system security while using our platforms and/or services, IP addresses may be shared with service providers for risk assessment and fraud prevention.

Data Security Measures for Shared Information

Before sharing your personal information with any third party, we:

• Conduct reasonable reviews of their data security environments.
• Enter into agreements requiring these third parties to implement adequate security measures and strictly adhere to applicable laws and regulations.

Disclosure Without Consent

Blumelo may disclose personal information without further consent under the following circumstances, as required or permitted by applicable laws:

• Aggregated and Anonymous Information
  • We may share anonymized information in aggregated form with third parties (e.g., advertisers) for business purposes, such as general usage trends or demographic statistics.
• Compliance with Laws
  • We may disclose personal information to comply with subpoenas, legal requirements, or other lawful requests.
• Protecting Rights and Safety
  • We may disclose information if we believe in good faith that it is necessary to protect our rights, ensure user or public safety, investigate fraud, or respond to legal requests.

In all such cases, disclosure will be made within the limits permitted by applicable local data protection laws.

Security Measures

Your Role in Protecting Your Personal Information:

• Do not disclose your login password or account information to anyone unless formally authorized.
• Always log out of your Blumelo account after use, particularly when using shared or public computers.

Liability for Breach of Privacy:

• Blumelo is not responsible for security issues arising from your failure to keep your personal information confidential.
• If your account is accessed by unauthorized users or if you experience any other security breach, notify us immediately.

Security Practices:

• Blumelo will take all reasonable steps to protect your personal information.
• However, please note that internet communications are not always secure, and we cannot guarantee the complete safety or integrity of information transmitted over the internet.

Retention Policy

Location of Data Storage:

• Your personal information is stored within the territory of the People’s Republic of China.

Retention Period:

• We strive to avoid collecting or processing irrelevant personal information and retain your data only for the period necessary to achieve the purposes described in this policy, unless otherwise mandated by law. For example, the E-Commerce Law of the People’s Republic of China requires retention of transaction information for at least three years from the transaction completion date.

• Factors Determining Retention Period:

1. Completion of transactions and maintaining records for queries or complaints.
2. Ensuring service quality and security.
3. Your consent to an extended retention period.
4. Any other specific agreements regarding retention periods.

Data Deletion and Anonymization:

• After the retention period ends, Blumelo will delete or anonymize your personal information in accordance with applicable legal requirements.

Your Rights

(1) Control Settings

Blumelo understands that privacy concerns vary from person to person. Therefore, we provide various ways to help you control your privacy settings and manage how your personal information is collected, used, or disclosed:

• Modify your personal information (such as nickname, shipping address, gender, etc.) in the Blumelo Mall app by navigating to “My - User Profile.”
• Log in or log out of your Blumelo account.
• Cancel automated tasks.

If you have previously given consent for us to use your personal information, you can change your decision at any time by contacting us in writing or by emailing support@Blumelo.com.

(2) Access, Update, or Correct Personal Information

Depending on the laws and regulations of your country or region, you have the right to request access, correction, or deletion of any personal information we hold about you (hereinafter referred to as “request”). Once sufficient information is provided, we will process your request within the timeframe specified by applicable data protection laws:

1. Access Personal Information:
   • You may request a record of the personal data we have collected and processed about you.
2. Correct or Complete Information:
   • If you believe any information we hold is incorrect or incomplete, you have the right to request corrections or updates by contacting us at support@Blumelo.com.
3. Delete Personal Information:
   • You may request the deletion of your personal information under applicable legal requirements. If eligible, we will take appropriate steps, including technical measures, to process your request.
   • Note: Certain information may not be immediately deleted due to backup systems or legal requirements. Such information will be securely stored and isolated from further processing until deletion or anonymization is possible.
4. Fees for Requests:
   • Reasonable requests will generally not incur a fee. However, for repetitive, excessive, or unreasonable requests, we may charge a fee.
   • We may refuse requests that are unrelated, repetitive, overly complex, or pose risks to others’ legitimate rights and interests.

(3) Withdrawal of Consent

• You may withdraw your consent for the collection, use, and/or disclosure of your personal information by contacting us at support@Blumelo.com. We will process your request within a reasonable time and cease related activities accordingly.
• Note: Withdrawing consent may result in certain services becoming unavailable, depending on the scope of your request.

(4) Situations Where Requests Cannot Be Fulfilled

Under applicable laws and regulations, we may be unable to fulfill your request in the following circumstances:

1. It is necessary to comply with legal obligations.
2. It is directly related to national security or defense.
3. It is directly related to public safety, public health, or significant public interests.
4. It is directly related to criminal investigation, prosecution, trial, or enforcement of judgments.
5. There is sufficient evidence indicating malicious intent or abuse of rights.
6. It is necessary to protect significant legitimate interests (e.g., life, property) of you or others, where obtaining consent is impractical.
7. Fulfilling your request may cause serious harm to the legitimate rights and interests of you or others.
8. The request involves trade secrets.

Transfer of Personal Information Outside Your Jurisdiction

If we need to transfer your personal information outside your jurisdiction—whether to our affiliated companies (involved in communication, social media, technology, or cloud business) or to third-party service providers—we will do so in compliance with applicable laws. Specifically, we will implement appropriate safeguards to ensure all such transfers meet the requirements of local data protection laws.

Protection of Minors

• In e-commerce activities, we assume you have the corresponding civil capacity. If you are a minor, we request that your parent or guardian carefully review this Privacy Policy and use our services or provide information to us only with their consent.
• Blumelo does not actively seek or attempt to obtain personal information from minors. If you are a parent or guardian, please monitor whether the child under your supervision is using our website, applications, products, or services with your authorization and consent. If you have concerns about the personal information of the child you supervise, please contact us.

Governing Law

This Privacy Policy is governed by the laws of the People’s Republic of China. We make no representations or warranties that this Privacy Policy complies with the privacy laws of any other jurisdiction, and it should not be interpreted under such laws.

Third-Party Websites, Links, and Services

Our Privacy Policy does not apply to products and services provided by third parties. Our websites, applications, products, and services may include third-party products, services, and links to third-party websites. When you use these products or services, third parties may also collect your information.

We strongly recommend that you take the time to read the privacy policies of these third parties. We are not responsible for and cannot control how third parties use personal information they collect from you. Our Privacy Policy does not apply to other websites linked through our services.

Contact Us

If you have any comments or questions about this Privacy Policy, you can contact us through the following means:
MERVIO PTE. LTD.
Address: 13th Floor, No. 7 Industrial Avenue, Lizun Village, Lunjiao Street, Shunde District, Foshan City, Guangdong Province, P.R. China
Postal Code: 528000
Email: support@Blumelo.com

Please note that we may not respond to questions unrelated to this Policy or personal information protection.

Updates to This Privacy Policy

We will periodically review this Privacy Policy and announce significant changes on the Blumelo website. Such changes will take effect from the effective date of the latest updated version.

We recommend that you regularly visit our website to review the latest version of this Privacy Policy. If you do not agree with the updated Privacy Policy, you should stop using our website, applications, products, and/or services as of the effective date of the updated Policy. Otherwise, continuing to use our website, applications, products, and/or services after the effective date will be considered your acceptance of the revised Privacy Policy.

Last Updated: Jan 30, 2026